From trash to cash: “ugly” labels can change how consumers react to imperfect food

Since the VW Beatle, “ugly” products have a long history in marketing, but food has been the exception — until now The launch of Apple’s latest iMac has prompted the usual slew of reviews praising its design and commenting on the company’s single-minded focus on making its products beautiful, sometimes to the detriment of their functionality. The…

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