Featuring Brad Shapiro, Associate Professor of Marketing and True North Faculty Scholar, Chicago Booth School of Business

Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.

In this episode, I speak with Brad Shapiro, Ph.D. about his research into the return on investment of television advertising.

The original post is linked below.

Is TV ad spending worth it? Probably not.

Posted by:Carlos Alvarenga